Different Strokes Hand Stripping Seminar & Workshop


Join us Thanksgiving weekend for an in-person hand stripping seminar and hands-on workshop with The Grooming Tutor herself Michell Evans at the PetStore.Direct headquarters in West Palm Beach, FL! This is an awesome opportunity for intermediate and advanced strippers to learn from an amazing groomer & handler how to take your hand stripping skills to the next level.

NOV 26th

Seminar: $350/person

NOV 27th

Hands-On: $250/person

Observe: $150/person

**Both days must be added to your cart to sign up for the full event! Day 2 has a hands-on OR observe option for those without a dog.**

See ‘More Details’ below for more info.

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Event Location: PetStore Direct – 1500 N Florida Mango Rd Suite 16, West Palm Beach, FL 33409

Saturday, November 26th


Michell will be going in-depth into 4 different hand strip coat types (broken, long & slow growing, double, and forced) and the different techniques you should be applying to those coats for the best results. She will also discuss her recommended tools and products for each coat type as she does demos on each one. This will be a recorded event so don’t worry about taking notes as you will get access to the replay with all the close-ups. Plus, enjoy replays of this event on your account for life! Ask her all your hand stripping questions, network with other groomers, enjoy a catered lunch, giveaways, and goodie bags (for first 25 signups), and grab some new tools and products from the PetStore Direct showroom while you are there. 

• Demos on multiple hand strip dogs

• Q&A with Michell during demos

• Lifetime replays of recording

• Catered lunch

• Giveaways

• Goodie Bags for first 25 signups!!


Sunday, November 27th


Take part in this intimate hands-on hand stripping workshop on day 2 where Michell will work 1-on-1 with you and your dog to hone your technique, work on specific issues you are having in your hand strip process, and help you refine the breed standards for your dog. This workshop is limited to 6 tables to give groomers as much individual time as possible with Michell, but additional observation tickets are available for those who do not have a dog or would just like to stay to watch and learn. If you need a dog, one may be able to be provided for you at an additional fee (please contact us for availability and details). 



Michell Evans – The Grooming Tutor has been educating groomers since 2000. She has won Best in Show and Best All Around Stylist multiple times and is a respected grooming competition judge and demonstrator at trade shows all over the world. She has also graced the cover of Groomer to Groomer Magazine four times.

Michell is a Certified Master Dog & Cat Groomer and has professionally groomed and handled many different breeds of dogs for American, Australia, and Canadian Kennel Club dog shows. She is the proud recipient of the Barkleigh Honors Competitive Groomer of the Year, the Up & Coming Judge of the Year, the Contribution to the Industry award, and has been the winner of the Barkleigh Honors award for Journalist of the Year multiple times for her “Ask The Grooming Tutor” column. Michell also hosts a podcast, The Grooming Tutor, which has listeners from all over the world!

As a GroomTeam USA member from 2009-2013, she was the hand stripping member of the 2011 Silver Medal winning team as well as the 2013 Gold Medal winning team. Michell officially retired from grooming competitions after the gold medal win. You can find her educational videos, content, links to the podcast, and information about business consultations on her website groomingtutor.com.

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